SARAH BHATNAGAR

PORTFOLIO

C R E A T I V E

ABOUT ME

HELLO, I'M SARAH.

I'M A CREATIVE STRATEGIST WHO BELIEVES GOOD IDEAS SHOULD DO MORE THAN LOOK GOOD. THEY SHOULD MAKE PEOPLE FEEL, THINK, TALK, AND ACT.

I STARTED WITH WORDS. THEN AI ENTERED THE ROOM, SO I CHOSE COLLABORATION OVER RESISTANCE. THE BEST TOOLS DON'T REPLACE CREATIVITY. THEY EXPAND IT.

AS A CONTENT STRATEGIST AND MARKETING PROFESSIONAL, I BUILD CONTENT SYSTEMS, CAMPAIGNS, AND CREATIVES THAT BALANCE STRATEGY WITH A STRONG VISUAL SENSE.

OVER THE YEARS, I'VE WRITTEN AND STRATEGIZED FOR BRANDS INCLUDING LIVSPACE, TANISHQ, MAX LIFE INSURANCE, DAINIK JAGRAN, RESOLVEN, AND NITERRA INDIA. MY WORK SPANS CORPORATE, AGENCY, AND STARTUP ECOSYSTEMS.

ENOUGH ABOUT ME.
LET'S GET TO THE WORK

ALWAYS IN GOOD COMPANY, ALWAYS WELL-ACCOMPANIED

THE COMPANIES I'VE WORKED WITH AND GROWN ALONGSIDE

FROM THE COMPANY ARCHIVES

A CURATED PORTFOLIO OF WORK ACROSS MULTIPLE DISCIPLINES

PROJECT

TASK BRIEF:

MINISTRY OF ROAD TRANSPORT & HIGHWAYS LAUNCHED THE PARIVARTAN SCHEME, AIMED AT HELPING TRUCK DRIVERS ACROSS DELHI NCR UPGRADE THEIR OLDER TRUCKS TO BS-VI VEHICLES AND, IN TURN, REDUCE VEHICULAR POLLUTION. THE BRIEF WAS TO DEVELOP A CAMPAIGN THAT COULD EFFECTIVELY COMMUNICATE THE SCHEME AND DRIVE AWARENESS AMONG TRUCK DRIVERS.

Disclaimer: The campaign thought and creatives showcased here are my original work and were one of three ideas pitched to the client. While the idea was not selected for the final campaign, it was commended by both MORTH and BSG.

TOPICAL CAMPAIGN CREATIVES

FATHER'S DAY

EARTH DAY

BRAND RESTRUCTURING

WHEN ZELESTRA TRANSITIONED INTO RESOLVEN, THE BRAND NEEDED CREATIVE COMMUNICATIONS THAT CONVEYED THEIR NEW VISION AND RESOLVE.

BRAND COMMUNICATIONS AND MARKETING

FROM IDEATION TO COPY TO CONTENT MARKETING VIA WORDPRESS, ENGAGE 360, GO QUICK, AND HUBSPOT

LONG-FORM CONTENT

Website Link:

Buy Best & Stylish Tote Bags for Women at Great Prices – Lino Perros

PDF of webpage (GDrive Link)

Google Drive Link PDF

WEBSITE LINK

PDF of webpage (GDrive Link) Google Drive Link

PLEASE NOTE: SOME OF THE LINKS PROVIDED MAY NOT BE ACTIVE OR REMOVED. IN THIS CASE, I AM ATTACHING THE WRITTEN DOC FILES AND PDF FILES IN THIS CASE.

SPEC WORK

NOTE: THESE ARE PROACTIVE CONCEPTUAL DESIGNS (SPEC WORK) CREATED TO SHOWCASE END-TO-END CREATIVE DIRECTION FOR BRANDS I WOULD LOVE TO WORK FOR SOMEDAY. THIS SECTION ALSO INCLUDES CAMPAIGNS THAT WERE DISCONTINUED IN BETWEEN.

PRINT AD

Plastic pollution is harming the natural world that future generations deserve. Create a print campaign that highlights this issue through an emotional and thought-provoking lens.

Plastic pollution print campaign newspaper concept

TASK BRIEF AND CREATIVE OUTCOME

Create a print ad that reinforces the importance of protection through a bold & humorous message.

Create an awareness campaign that encourages young adults to pay attention to their credit score by making financial health more relevant and relatable.

TASK BRIEF AND CREATIVE OUTCOME

Develop a campaign that celebrates Safari’s 15-year journey while making the milestone feel fresh, culturally relevant and engaging for today’s younger audience.